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[Feature] [Book Review] Blue Economy-10 Years, 100 Innovations, 100 Million Jobs

by Eco Generation | 05-03-2014 10:37 Comments 4 Comments recommendations 0 recommendations




blue economy_cover
Title: " Blue Economy-10 Years, 100 Innovations, 100 Million Jobs " 
Author: Gunter Pauli 
Editorial House: Paradigm Pubns


Summary of the content 
Dr. Gunter Pauli is challenging the green movement he has been so much a part of to do better, to do more. He is the entrepreneur who launched Ecover those products are probably in many of your homes. He built the largest ecologically-sound factory in the world. His participation in the Club of Rome and the founding of Zero Emissions Research Institute (ZERI) has made an immense contribution to sustainability both in terms of research, public awareness and articulating a visionary direction. He has dedicated himself to teaching and the hands-on implementation of projects that have brought healthy environments, good nutrition, health care and jobs in sustainable commerce to a myriad of places in the world. - Your opinion and impression Gunter Pauli's writing may be a little stilted but there is nothing stilted about the vision on display. Changing business from a pipeline that connects the mine to trash heap demands that we approach business in a different way. Seminal books like Cradle to Cradle and Natural Capitalism introduced us to a new way of thinking, but were short on examples of technology and ideas that would allow us to move quickly to cleaner, more responsible commerce. Gunther Pauli's Blue Economy serves up a veritable banquet of examples. I agree that all energy and environmental challenges should look first to ecosystems for solutions. 

Two things to think about when reading this book: 
1. There are potential collateral consequences to any energy or environmental solution, and there needs to be a comprehensive analysis with an energy balance calculation. 
2. Carried to its extreme, a complete use of ecosystem solutions might return us to more primitive times as, for instance, the amount of energy generated in the solutions proposed are not enough to maintain any assemblance of our current lifestyle. 

Comment of recommendation 
Gunter Pauli illustrates a dramatic change in paradigm of business. Instead of the traditional capitalism - massive, linear, and economy focused, Pauli calls upon the wisdom of biomimicry to design a business and industrial structure that focuses on the interconnectedness of systems, the scope of the business model, and the integral need of the synergies between environment, economy, and society. A must read for anyone who plans on studying business, starting a company, running a company, working for a company, or buying a product produced from a company. Scratch that... you should read this book if you breath air and drink water. 


Recommended by Temmy Temmy from Indonesia


4 Comments

  • says :
    Great review !
    Posted 24-10-2015 21:29

  • says :
    Is there any e-book version?
    Posted 25-11-2014 19:21

  • says :
    NICE review! :)
    Posted 25-11-2014 19:21

  • says :
    Appropriate ecological actions imply positive reciprocity and good results directly.
    Posted 12-11-2014 01:58

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