| Share facebook twitter | RSS

Middle East Bulletin

Middle East Bulletin


by Neha Swaminathan | 18-12-2011 12:40 Comments 6 recommendations 0

Festive mood like the New Year is time for partying, gifts and enjoyment.

I recently read an article that laments the futility of gifting which has become more of a ritual. It is sad that in every event and party, both the host and the visitors expect gifts and return gifts. It is estimated that 75 percent of the gifts received are not liked by the receiver. The receiver then prefers to pass it on to some one else.

If we add the cost of time to buy the gift, fuel and packing materials and in some cases the shipment costs as well, a huge waste is floating around without any use or happiness. The value of such unwanted gifts is estimated to be in tens of billions of dollars. What an economic waste and environmental malady indeed! We are all cheating ourselves and Mother Earth. It is high time, everyone realized that love is not to be measured by material gifts but by the happiness of being together or even over a telephone call.

Can we all turn this New Year into a future where people really show their care for the poor, the sick, the needy and near and dear ones by showering true love and care not only on the New Year Day but during the whole year that follows? Let's resolve to enable sustainable life on Mother Earth by reducing gifts; wherever gifts are essential let's gift food with longer shelf lives or something "green" like tickets to a sporting event, movie or stage play. Or how about a gift certificate at a shopping mall or a restaurant?

May be the shopping Malls, restaurants and others should come up with concept of a Gift certificate, which can be encashed or if not encashed the sum will be passed by the organization which issued the gift certificate for charitable purposes. This way the world can reduce wasteful gifts and the receiver of a gift certificate will buy only gifts that are needed.

Wishing everyone a Happy New Year. Wishing True Happiness for Mother Earth and wishing that all her children treat her with care during the dawn of 2012 and beyond by going green!


  • says :
    useful idea
    Posted 29-12-2013 20:52

  • says :
    nice idea
    Posted 28-12-2013 02:15

Aaditya Singh

  • says :
    Well...I hope companies sell products with less packaging. When I buy something the packaging and wrapping takes half of the volume
    Posted 25-02-2013 20:02

  • says :
    Neha, its a really good food for thought...Gifting is an art which is blended with economics, but whatever may be the case, we should not take any action which is nothing but a waste without any "real value"...
    Posted 10-05-2012 19:28

Post a comment

Please sign in


Ambassador Program Cohort-1
Date: November 15 to TBD
Type: Online

Call for applications
Date: TBD to TBD
Type: Online

  • attendance banner