Great Ways To Use Technology To Connect With Customers

Technology continues to advance in all career sectors. Businesses can use this technology to better connect with customers and to get ahead of the competition. Below are a few forms of technology that any business can use to boost its online reputation.

Customer Support Chat Bot

Many internet users don't actually want to talk to a person if they have a simple enough question. Chat bots can help with this. Many types of help desk software will include a chat bot that can be programmed to answer specific questions. Most chat bots are used by website users typing in their questions and getting an automated response back. Other chat bots will have the customer click a button to pick their question. If the chat bot cannot answer a question, website developers can redirect the website user to talk to a real person as a last resort.

Demographic Surveys

Businesses will try to reach their target demographic. However, the demographic that a business wants to meet may not be the demographic who actually prefers the business. One of the best ways to know which demographic a business attracts is to run a demographic survey.

There are plenty of free demographic survey templates online that any business can use to make their own survey. Business owners can distribute their surveys in a couple of ways. One way is to put the survey in an email newsletter. Posting the survey on the business's website or social media page can also encourage more people to take the survey. Giving customers some sort of incentive to take the survey (coupons, giveaways, discounts) can also influence more people to take the survey. The more people who take the survey, the more accurate the survey results are likely to be.

Blogs and Vlogs

Many business websites have a blog page. Not only do reading blogs encourage customers to stay on the website for longer, but a well-written blog can also positively influence a website's SEO score. Business owners should hire writers to create blogs about the things that customers usually ask about or blogs that can help to bring attention to new products or upcoming events. Adding pictures to the blogs can also help to keep reader's attention.

Vlogs (video blogs) can help to serve the same purpose as a blog. However, while blogs are usually hosted on the business's website, vlogs are usually hosted outside of the site- usually on YouTube. Vlogs are great for people who want to enjoy content but who may not have the time or ability to read an article. If the vlogs do not have a heavy visual component, they can also be converted into podcasts and placed on a variety of other platforms.

Social Media Interactions

All businesses should have some kind of social media account. As of 2022, Facebook, Twitter, Tik Tok, Instagram, and Pinterest are some of the most popular social media platforms. No matter which social media platform a business uses (a business can use multiple), one of the most important things the social media manager can do is encourage follower interaction. Asking questions is one of the best ways to encourage people to interact with posts. Offering giveaways to people who comment on posts and tag their friends can also help to boost followers. The more followers a business social media account has, the more sales the business is likely to make. In the end, a popular social media account doubles as free advertising.

When used correctly, technology can help businesses to connect with customers and potential customers. Businesses can hire web designers and social media managers to make their online appearance as professional as possible.