PROBLEM 

• 22% of consumers say they have made major changes to be more environmentally friendly.[13]
• 57% of consumers are willing to change their buying habits to help the environment according to an IBM Consumer survey. 
• 66% of consumers worldwide say they’re willing to pay more for sustainable brands.[1]
• 73% of Millennials are willing to pay more for sustainable offerings.
• Global survey: 59% were very or extremely worried and 84% were at least moderately worried). Over 50% reported each of the following emotions: sad, anxious, angry, powerless, helpless, and guilty.

Solution

“Khotwe Khadra” = “Green Step”

We introduce our ONLINE program who provides

• Climate therapy
• Community help
• Guidance
• Accountability
• Motivation
• Accessibility

FOR TEENAGERS AGED BETWEEN 13 AND 18.

Key Partners

Organizations are important to reach more people who are fit for such a project:

• Climate Science
• MIT Awareness center
• Chemist like Dr. Najat Aoun Saliba, Atmospheric Scientist

Key Activities

One month program

• Weekly general meetings
• Networking activities
• Getting to know green ventures
• Tips & tricks
• Emptying climate-worries
• Myths vs reality
• Individual tasks + group project

Key Resources

• A map of where to find eco-friendly resources
• Knowledge in environmental philosophy AND psychology
• Wide network with climate change experts / green entrepreneurs
• Let's Pave the way out of climate change fear and anxiety