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How to Motivate People to Conserve Energy

by Adam Zhou | 17-02-2018 10:08



Today?s world, accentuated with the rapid increases of industrialization and modernization, has seen a palette of occurrences in regards to sustainability. One is especially prominent because of the ramifications made on polluting the environment and exploiting its resources; the same environment we thrive in and seek to maintain for the future generation. This phenomenon is energy consumption and whether it goes on consciously or subconsciously, its presence truly is inexorable simply because it makes living easier.


The most effective reason to how the implementation is to be structured remains nebulous even when it is common knowledge that action within the given context needs to be enacted upon. Researchers from the University of California, Los Angeles (UCLA), conducted a survey asking a large group of people on which form of awareness would get them to cut their electricity usage. The most common response was the informing of how much money was saved, while a much less popular choice was giving notifications on environmental facts.


After actually sending a report-style documentation on their choices, the researchers followed up on the surveyees and their actions in their household found paradoxical results. A very small percentage of those who chose to be told of their economic savings made concrete changes to their electrical usage habits. On the other hand, a significant amount of the latter participants who chose to be told of how their actions could cut air pollution, reduced their consumption by 8 percent in smaller families, to 19 percent in larger ones. That change alone, if it is to be apparent in all houses in the United States (which constitutes 26 percent of the world?s total emissions) can cut greenhouse gases by 7 percent.


Such implementation is imperative for managing the equilibrium of what the general human population uses as to both meet current needs without compromising those of the future generation. Reports sent periodically - for example, one sent weekly - should be not only of the two announcement points as stated in the aforementioned, but also others. One is that of tracking progress and from that, setting goals on how to improve. This provides both an immediate surge of motivation while at the same time, exhibiting a perpetual vision of what to accomplish, therefore focuses on an acquisition of knowledge to effectively manage one?s time and resources. Examples can be highlighting energy-saving equipment in a household or reminding to unplugging electronic devices when not in use for a while. Interesting facts can also be integrated to grab a reader?s attention about those tips. Another aspect is the comparing of energy consumption within other members in a community, due to the neurological instinct of competitiveness. Thus, one would be more inclined to participate in energy saving endeavours.


All of this, however, is only based off the scope in an individual and at most a neighborhood. If this is to expound upon even larger scales, the amount of people who can make a difference will also follow a congruent pattern.  It is evident that there are difficulties to curb electrical consumption to an even further extent, but even if they are within the level of a nation or the level of a household, developments in regards to well-being is certain to be achieved without increases in consumption. Consumption, if scrutinized closely, can even have people realize that these increases have minimal impact to our daily lives. Sure, differences in results are to be found depending on the given cultural or societal background but mutual collaboration and harmony is the root to conserving energy. It may start with an informational booklet, but it ends with a world boundless with green innovation.


Image from: http://www.takepart.com/article/2015/01/13/people-cut-energy-use-environment-health-ucla