These days, I'm thinking myself, how lucky I am. I'm proud myself to introduce what Brazil is like , what kinds of culture we have , our development and value through introduce of environmental issue in Brazil. It has already been about over 4months since I started to be ambassador of Brazil so that people across the world in TUNZA have become familiar to Brazil and inspired each other with much information.

Here is another environment issue but interesting story again! Have you heard about "the true luxury of sustainable fashion"? People usually associate the fashion with luxury or rich, which seems not to have anything to do with environment. However, these days some Brazilian brands have invested in collections whose manufacturing is less detrimental to the environment keeping pace with new runway trends-eco friendly product.

 One of the example brand is Oskeln, which has been producing the products with "E-Fabric tag". It was created to inform the buyer the eco-friendly origin of the items and for the first time in Brazil, this brand start to neutralize their carbon footprint. This brand also export to 40 countries which are conscious of environment question.

 Furthermore the brand "Movin" from Rio de Janeiro uses organic cotton. Bamboo, recycle PET from local Brazilian supplies. Brazil's popular footwear company "Havaianas" have a partnership with the Institution for Ecological Research in Brazil, which accounts for 7% of its revenue for institute research. They maximize reuse the scraps and funds projects for the protection for local endangered species.

 Interestingly, Brazilians have begun to value and be interested in the eco-friendly trend. People become more willing to pay for the eco-sound products. Even though the cost of these products are still more expensive than normal ones, I expect that these are getting popular to access to the middle class so that many Brazilian have "the true luxury of sustainable fashion".

source: The new york times