SiteMap View

SiteMap Hidden

Main Menu

About Us

Notice

Our Actions

E-gen Events

Our Actions

Campaign to promote locally produced food and beverages

by Arushi Madan | 12-12-2014 20:26


There is a misconception that all that is produced here in UAE is some dairy, dates, cucumbers and tomatoes, when in fact there?s so much more than this.

To make people aware of the wider variety of local produce , Abu Dhabi Farmers? Services Centre (ADFSC) organized a meeting with F&B professionals from 14 hotels throughout Abu Dhabi(UAE?s capital),briefing them on the wide range of local produce available especially under ADFSC?s ?Local Harvest? brand. ADFSC highlighted the diversity and dynamism of local produce amongst F&B professionals .

ADFSC also  rolled out a campaign at that meeting , which is their joint campaign with Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) to encourage the hospitality sector to use local produce in its food and beverage (F&B) offerings.


By bringing the supplier and buyer together, such meetings /initiatives can help the emirate?s F&B sector deliver the freshest of product, from farm to table, to their guests and heighten the tourism industry?s quality delivery.  

During the recent SIAL 2014 Middle East exhibition, ADFSC?s stall had a healthy display of a variety of fresh and locally grown vegetables from farms in Al Ain, Abu Dhabi and the Western Region.

The locally-grown, 45 types of fresh vegetables which contain no chemicals, are found at Spinney?s, Carrefour and Lulu supermarkets. They are also supplied to Abu Dhabi Police and the AD Army, among others. 

ADFSC  use greenhouses and open fields for growing their vegetable products. It is a matter of  better quality produce, higher production levels, fresh from farm to market.

All Local Harvest products are grown and raised with respect for food safety, the environment and worker well-being. In addition, field-to-consumer traceability guarantees knowledge of the source of all products guaranteeing that it is the freshest, safest and most consistent produce available.

It seeems initial interest in Local Harvest produce has been encouraging with several hotels placing ?trial? orders.

The ADFSC is a government education and extension resource for 24,000 farmers in the emirate. 

ADFSC provides technical and operational support services to hundreds of Abu Dhabi farmers to help them grow and market their produce.

 

 Source :

http://www.gulftoday.ae/portal/020090ed-dc20-403c-ad6a-77c416ecb6ee.aspx