| There are very few companies, especially in the food and beverage (F&B) sector, which have achieved milestones in protecting and conserving the local environment. Mc Donald?s is one of them. An ongoing tree plantation campaign and some bio-diesel initiatives are some of the environmental initiatives by McDonald?s. It has over 120 restaurants all over the country UAE.
In April this year , McDonald?s UAE announced the launch of an environmental initiative with the Emirates Environmental Group (EEG) to plant 350 trees and convert sandpits to green fields for sports activities at seven schools across the seven Emirates.
?Planting a Greener Future? campaign will entail the plantation of 50 trees in each of the seven different schools during this campaign. The first two schools were visited in May followed by the remaining five schools being visited across the rest of the year.
McDonald?s Emirates held the second of seven tree planting activities at Shaikha bint Saeed Model School for Girls, Ajman on 23 October, 2014. With the support of school officials, teaching staff, McDonald?s Emirates management, Emirates Environmental Group, and the International Center for Biosaline Agriculture, 35 students participated in the planting of trees around the Shaikha bint Saeed Model School grounds, working together to improve their community and learning of the ongoing environmental benefits of their actions.
Planting a Greener Future has encouraged children to lead an active lifestyle through the conversion of sandpits to green sporting fields, whilst benefiting our environment through the addition of new trees, and in turn, giving back to our community .This initiative follows on from the first phase of the Planting a Greener Future campaign, which saw all seven schools convert sandpits into green sporting fields for student use. With the addition of planting the indigenous trees, the Planting a Greener Future campaign aims at increasing the amount of greenery in schools, providing natural shade, storm water mitigation and the improvement of air quality through natural filtration. McDonald?s Emirates aims to raise awareness amongst students on the importance of environmental protection and conservation of resources by getting them directly involved in the planting process, giving back to their school personally. The campaign is an educational journey through which the children learn about the suitable soil and irrigations system required for the different species of flora that can grow safely in the UAE climate. Supported by the Emirates Environmental Group (EEG), the initiative was launched in April this year, and involves the planting of 350 trees and conversion of sandpits to green sporting fields in schools across the seven Emirates.
Sources :
http://www.gulftoday.ae/portal/4aa2347b-a164-4893-ba10-e14a7c4ec411.aspx http://www.emirates247.com/news/emirates/fast-and-green-mcdonald-s-uae-to-plant-350-trees-2014-04-21-1.546309
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