Wonderful RECYCLING campaign by Coca Cola-bottle caps turned currenciesby Arushi Madan | 18-05-2014 21:24 |
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 Global soft drink giant Coca-Cola has run a campaign where it installed phone booths in Dubai labour camps to allow low paid foreign workers to make international calls to relatives and friends using Coca-Cola bottle tops as payment. The initiative is part of Coca-Cola's "Hello Happiness" global campaign and involved five Coca-Cola branded phone boxes being installed in labour camps across Dubai. Workers who bought Coca-Cola bottles could then use the bottle tops to make a free three minute international phone call. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created this Hello Happiness Phone Booth a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often. Watch it on below" you tube" link : http://www.youtube.com/watch?v=zlA9tXYxD8g Another similar interesting one is below which features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by. In front of the Coca-Cola machine is a sign that says, ¡°To open happiness, take off your shoes.¡± Once visitors take off their shoes, free bottles of Coca-Cola begin to pop out of the machine, attracting more attention. As the video zooms out, it becomes clear that the grassy area is shaped like a Coke bottle.:
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