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Coca-Cola's Happiness Arcade Game in Dhaka

by | 16-05-2014 13:45



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As we know Bangladesh is the most vulnerable due to Climate Change, we should me much aware about out footprints. Bangladesh should minimize carbon emission at their best. Recycling is one of the best way to reduce footprints. If we recycle things, it will help adopting climate change.

Today this feature is about an advertisement from which we can learn about recycling. Coca-Cola presents recycling more fun and it also inspires people to recycling things. They introduce Happiness Arcade game that runs off recycled Coke bottles. Over six days in six locations within Dhaka, Bangladesh the iconic soda brand, Coca-Cola spread joy with an amusing arcade game.


Thousands of bottles were collected through the campaign, and the plastic turned into pellets for recycling. This initiative was created as a part of Coke?s ongoing "Where Will Happiness Strike Next?" campaign.


This extended commercial also shows how the Coca-Cola is doing their part for making environment green, more livable in the name of corporate social responsibility. Currently Dhaka is holding its position of second least livable cities in the world.


 
This advertisement will not only make Dhaka a cleaner place but it also make an impact worldwide. This Happiness Arcade Game might not be a solution to the waste, it is an effective way to raise awareness for a great cause.


https://www.youtube.com/watch?v=MFXOs0lHRys

Click this link to see the advertisement