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A Research on USAGE AND PREFERENCE OF EXTENSION COMMUNICATION CHANNELS BY FARMERS OF KAILALI DISTRICT, NEPAL

by | 01-01-2014 00:02


A study was carried out among 120 sample farmers of Kailali district in 2012 in western Nepal for assessing usage and preference of communication channels in obtaining agricultural information by the farmers. The different communication channels considered during the study were neighbor, progressive farmers, agro vets, extension workers, radio, television, landline phone, cell phone, newspapers, internet and indigenous channels which were analysed to find relationship with personal attributes, socio economic and situational characteristics of farmers. The farmers have access, preferences and are using neighbor, radio, television, cell phone and extension worker as the source of technological knowledge respectively. Neighbor as an information source was found independent of personal attributes and socio economic characteristics of farmer. Radio was highly depended on affiliation to organization and depended on gender and education of farmer. Use of extension worker by farmers highly depends on types of farming, monthly income, age group, presence of service center and use of technology. Neighbour was most preferred communication channel which were followed by radio, television and cell phone.