Another Green and innovative idea (for waste management awareness)  by Abu Dhabi -Capital of UAE

The Center of Waste Management - Abu Dhabi (CWM) in its endeavour to develop a waste management culture in the Emirate of Abu Dhabi launched a campaign titled ?Khadrah and Soudah?.

The initiative comes as part of the ongoing awareness programmes to educate the residents of Abu Dhabi on the importance of reducing waste production and promoting its reuse and recycle.

The campaign includes a 12-part cartoon series titled ?Khadrah and Soudah? that additionally helps raise awareness on CWM?s campaigns and services while spotlighting the concepts of public safety and preservation of the environment.

The series offers solutions to reduce waste production at source and maintain the highest levels of hygiene that Abu Dhabi endorses.

The sequels will also emphasise  the need to adopt best sustainability practices, as well as the concepts of reduce, reuse and recycle.

The first of the series aims to educate the general public on the need to replace the old, open and unhygienic waste bins that are characterised as ?Feddah?.

The green bin is referred to as ?Khadrah? while the black bin is named ?Soudah?. The plot narrates the negative consequences resulting from the use of  ?Feddah? such as increased pollution and high exposure to diseases.

The Khadrah and Soudah series are expected to inspire the public to adopt recommended practices of waste segregation according to the colours of the bins. The green bin is designated for recyclable waste such as paper, metal cans, glass, plastic, while non-recyclable such as food and other organic waste must be disposed in the black bins.

In order to maximise the outreach of the campaign, CWM used varied tools such as advertisements in the print media in addition to distributing hard copies of the edutainment cartoon across schools and residential areas.

The Centre of Waste Management - Abu Dhabi focuses on the promotion of best practices in waste management, including, reuse, recycling and waste segregation at source.

The centre continuously runs educational and awareness initiatives for Abu Dhabi citizens and community in line with the best international, regional and local practices.