What is a reason of the most pollution? A people I guess. The people who pollute because they think that it will have no circumstances, even despite the fact that most media tell us about environment people still don?t believe in it. In Russia it I hard to find a striking example of pollution, few dumps is all you can get. So it is hard to believe in something without seeing it.

After Chernobyl people change their habits, but after so many years irresponsible approach are in a lead again.  So one of the most important steps in environment campaign is to convince people  that they actions have consequences.

For that we use advocacy materials, seminars and movies and in most cases it work, it is just important to work with as many people as we can, because good environment starts with good people.

Also, I would like to point importance of media. The awarness is one of the most fundamental sources of motivation and it is a duty of media not only to focus ob political issues but on Enviroment as well.

Best wishes