GREEN SPORTS, A LEADER FOR CHANGEby Neha Swaminathan | 03-08-2013 22:51 |
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Green Sports initiative is recognized by UNEP in its current 10 year programme. Sporting activities involving environmental commitment have a very big role at the global level in securing recognition on protecting our planet. For example, The Olympic Movement has incorporated the environment into its charter, alongside sport and culture.
Recently Bank Muscat won recognition under Green Campaign of the Year award for its role in developing green playing fields across Oman and launching community projects targeting the youth. The initiative is aimed at contributing to sustainable development and protection of the environment, thereby ensuring all-round development in Oman.
The Green Sports initiative was started by the bank in 2012 together with the Ministry of Sports Affairs under a 5-year programme with the aim of developing a sporting nation by supporting sports clubs across Oman to green their playing fields. Local clubs have an enormous influence on neighborhood communities, mainly the youth group. Sporting activities involving environmental commitment are now playing a very important role at the global level in focusing recognition on protecting our planet. The initiative helps to achieve sustainable development and protection of the environment, thereby ensuring all-round development.
As the nation's leading financial institution, Bank Muscat aims to motivate other corporates to provide the required direction for youth to excel in all areas and thereby contribute to the development and progress of Oman. Sport can benefit the environment and sustainable development through its popularity. Sports stars wield an enormous popularity. They have courage, application, refusal to submit to adversity and leadership. Sport can become a powerful agent for change, showing other sectors and the general public the road to and the benefits of sustainability. Sport has the power to unite people with projects which benefit the natural environment and the community. |