With the inherent property of delivering information, the media has tremendous power in swaying public opinion. The recent advancements in technology further led to user-generated contents being instantly produced and shared almost anywhere in the world. This new trend of social media has shaped and is continuously shaping the way information is being delivered. Print and television media no longer monopolize data transmittal to public as it did in the past.

Given its intimate way of sharing of information, this evolving media sways public opinions and interests as much as it sways investment interest and behaviour. In some aspects, social media can be argued being more effective and being able to reach wider audience than traditional media. Proof? Companies are taking advantage of this new form of media and are spending in social media advertisements. This raises critical issues on how to highlight the importance of investing in sustainable businesses and on how to communicate their impact on sustainable economic development.

Published behavioural science and business journals on public opinion and the role of media are helpful documents in supporting the topic. This will be supported by worldwide trends in economic and investment views, highlighting those related to sustainability and transparency. Influential journalists and experts are keys to unlock the depth of the topic. Journalists active in social media, meanwhile, are also essential to give first-hand experiences and insights on this matter.

The Tunza Eco-generation is an environmental platform for environment-conscious children and youth that would like to harness the power of the internet and social media to help reach more like-minded people around the world. This virtual initiative is timely and relevant as the new generation breathes technology daily. Disregarding the potential reach of such new medium is highly not possible in this modern age.

Facebook: Anthon Mark Jay Alguno Rivas