Milo Malaysia Breakfast Day Run 2013by | 23-05-2013 02:35 |
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      Malaysians witnessed an overwhelming response from MILO?s breakfast gathering in the country today: Malaysia Breakfast Day is brought to us by MILO Malaysia. Actually we wanted to catch the flag off at 7:00am. Despite arriving at the entrance of UPM at 6:45am, we didn't make it due to the traffic jam in the road leading into UPM. Even after that we were not able to find the UPM Banquet Hall where the media supposed to wait for pick-up. It was frustrating because most of the roads and gates were closed. To cut the story short, we got down from the car and took pictures of runners running while waiting for the road to clear up a bit. We reckoned a lot of runners were late for the race too. Some complained that they have to park their cars faraway and had to walk for 30 minutes to get to the start point. We heard you! Finally, we arrived at the finish line where the breakfast was being held. Malaysia Breakfast Day was held in conjunction with the nationwide campaign, The MILO? Breakfast Movement, with the mission to deepen the relevance of breakfast among Malaysians and to drive action through behavioural-change activities. The event was hosted by Faizal Ismail (Hot FM) and Azura Zainal. According to Alois Hofbauer, Managing Director of Nestle (Malaysia) Berhad who was present at Malaysia Breakfast Day to support the cause: ?Nestle, as a company, has always been committed to focus on nourishing Malaysians and deliver our promise to bring ?Good Food, Good Life? to all members of society. MILO? is truly a brand custodian representing the Nestle?s corporate mission I am proud to be part of the brand?s commitment in its long-term advocacy of breakfast adopting in Malaysia – and I am sure that this is the first of many breakfast days to come.? A total of 7,589 runners participated in the Fun Run with the 7km run designed for serious runners while the 3km run designed for parents and children. ?We are happy to have more than 15,000 Malaysians who started Malaysia Breakfast Day with us with a good morning run before we unwind to enjoy breakfast,? said Ho Hau Chieh, Executive Director, Dairy Business Unit. From what we have gathered, Milo is making this event an annual affair. We just hope that they will pick a better venue with better parking facilities and wider roads. UPM is a nice spot to run. It is fantastic for smaller event like for 2,000 runner but for an event with 7,000 over runners, that place is gonna be choked to death before we could even say ?Milo Breakfast Day?.       |
