The World Sparrow Day (WSD) celebrated on 20th March of every year is not just a one-day celebration of the ubiquitous, but fast-disappearing sparrow, but an attempt by us to bring sparrow lovers and nature supporters on a common platform, and kick off a conservation movement to save the common flora and fauna of the world.

While commendable attention has been paid by experts as well as the government to conserve endangered and exotic wildlife species like the tigers and elephants, common animals, birds and plants suffer a bleak future due of general neglect and oversight.

The pace at which our immediate environment is degrading, our common species may find their way into the endangered list before we even know it. Spreading awareness about the significance of common birds, animals and plants at this juncture is very important.

  Saving common species of flora and fauna is as vital to the ecological balance of earth as conservation of endangered species. Or else, considering the pace of degradation of natural resources, it won't be long before the common species become endangered