Together with the World Wildlife Federation, on June 23 Coca-Cola unveiled a billboard in the Philippines that's actually good for the city it inhabits.

The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines? Live Positively sustainability program.

Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers. Though they are currently in the first stages of growth, the plants are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.

Previously, a similar project by Tropicana took to France with billboards powered entirely by oranges for it's Energie Naturelle campaign.

http://www.huffingtonpost.com/2011/06/28/coca-cola-plant-billboard_n_886192.html

http://azraelsmerryland.blogspot.com/2011/07/plant-billboard-rises-in-edsa-by-coca.html