Self-care has become a buzzword across the nation. Everyone is eager to make sure they are giving themselves the space and time to focus on their physical and mental health in new ways. It's a great time to own or operate a spa because spas are often a place where people are willing to invest in their self-care routine. You want to make sure that your business stands out from the rest in order to attract the best clientele. Below are a few ideas that can help your spa become the community favorite.

Light Therapy

If you haven't looked into adding red light therapy services to your spa, then now is the time to research it. The benefits are astounding and it's a very up-and-coming technology. As people spend more time indoors and in front of screens the need for red light has increased significantly. Red light can help regulate our sleeping patterns, relieve inflammation, boost immune systems and enhance the health of the skin.

As a spa owner or operator, you could easily add this service to your spa by purchasing one or two light fixtures. Clients only need to sit under the light for a short amount of time, so it can be squeezed into their appointments for other services at a decent charge. Soon your clients will be seeing the benefits and making sure they always make time to add this service to their other items. It is a great way to offer something hugely beneficial to people that requires very little training or cost to your spa.

Rewards Programs

A key way to make sure your spa is making and keeping customers is to offer excellent rewards programs. Make them attainable and worthwhile for your customers so they don't feel like they have to spend hundreds or thousands of dollars before they receive a reward. It can be as simple as branded merchandise from your spa or even gift cards for free services. Rewards programs greatly increase customer loyalty and that will ensure that you have regular appointments year-round.

You can also develop a rewards program specifically for customer referrals. Word of mouth among friends is the best way to make sure you have new customers coming regularly. If you want your clients to tell their family and friends it is best to create a system of rewards for referrals. Make it even easier for them by giving them referral cards for them to hand out if you really want to take it to the next level.

Extras and Freebies

Extras and freebies are also always a nice added touch to a spa experience. This doesn't have to cost your spa much of anything to feel abundant to a customer. Having multiple different drink and snack options for when they are having their treatments is always a great idea. Distribute samples that you have received from different product companies for your customers to try at home.

You could even offer small service freebies with different treatments. A free hand or scalp massage after an intense facial can really put a client at ease. Another idea is to tell customers they have twenty minutes after their hour-long massage to take a brief nap on the table. Leaving that space for the customer to relax will make the massage that much more enjoyable for them. Even offering light therapy as an optional freebie is an idea to give as an incentive. Giving a short taste of some extra services could get some clients to come back and pay for a full treatment later on.

Branding

Make your business stand out in a positive way. For example, clients support local businesses and companies that give back to the community. A great way to show you care about giving back is through donating to charities and showing your support for green initiatives. Some easy ways to do this while taking care of our planet include recycling, composting, and holding green-friendly events like gardening and tree planting. 

Conclusion

Making your spa special and unique doesn't have to be terribly difficult or break the bank. With a little innovation and forethought, you can easily make your facility more attractive to customers new and old. Providing excellent customer service and paying attention to the little details for your clients will speak volumes about your business. Try some of these suggestions and see how the small incentives increase the overall success of your spa.