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(Thematic Report) - A new trend - Upcycling

by Shirin Shukhratova | 29-05-2021 19:25



Waste management has become such a hot topic these days that terms have emerged to describe different approaches to recycling. And one such example is upcycling. 

Upcycling is the reuse of things with the creation of new functionality for them. The main difference between upcycling and recycling is that items are not subjected to quite serious industrial recycling in the first case. 

Since the 1980s, when brands started producing clothes cheaply abroad, the fashion industry has grown exponentially. More than 100 billion clothing items are now produced each year, twice as many as in 2000. According to an Ellen MacArthur report, many consumers wear an item just seven times before they dispose of it. This means that the world is literally drowning in old clothes. It's for these reasons that we need upcycling so badly. 

In the new Spring/Summer 2021 season upcycling promises to become one of the major trends. Models made with recycled clothes of different degrees of vintage, leftovers from past collections and so on, presented Balenciaga and Marni, Miu Miu and Levis & Ganni, J. W. Anderson, Coach and many others. 
Recycling is not only eco-friendly but also has several advantages. First, it allows you to save the things you love. Secondly, it is a creative and very interesting process. Figuring out exactly how to use a thing or item and making such a rework is a process that is just as interesting and exciting as sewing from scratch. Third, it's important for the environment. In a situation of oversupply of goods, looming economic crisis and pollution, upcycling has taken on a new broad meaning - reducing the ecological footprint plus reducing costs.