It's difficult to keep an audience's attention. Social media allows for endless scrolling. How are you going to get people to care about your environmental charity? There are ways to tap into the giving side of human nature. It's all about how you help them help you. If you run an eco-friendly non-profit organization, read on for six marketing tips to get more donations.

1. Personalize Their Experience

It's difficult to make consumers feel as though you are truly targeting them rather than the masses. However, they appreciate personalization. When it becomes invasive, they back off and feel intimidated. How do you find the perfect balance? The answer lies in using ai in marketing. Artificial intelligence isn't just for robots. Non-profits can make use of this technology by automating the processes by which user data is collected. Find out what topics are relevant to your audience base, and write about them. Send emails at the optimal time when they will open their inbox and click through. It's all about personalization. If you can relate to them, they'll be more likely to listen to you, and, subsequently, donate.

2. Make Donations Easy To Give

Humans usually will go with the option that requires the least amount of effort for the greatest return. Make your potential donors work smarter, not harder. This is exactly why cashiers ask you to donate to charities at checkout. Your wallet is already out, and the task is made simple for you by tacking it on to the end of your grocery bill. Research your target audience, find out their spending habits, and partner with retailers to secure small-scale donations. Then, watch them roll in.

3. Give Your Audience a Financial Incentive

A measly twelve percent of people surveyed responded that they would be motivated to donate simply by an environmental charity asking them to do so. What motivated their behavior, instead? The same thing that motivates charities motivates the public: financial gain. If you can figure out a way to save your target audience some money, they're more likely to be involved with your charity or even give back in the future. Think about alumni programs. They secure so much in donations, because their target audience includes graduates that feel they have benefitted from the institution financially. Now, they're more willing to return the favor.

4. Satisfy the Need for Inclusion

Believe it or not, humans aren't completely driven by money. They also have an innate need to feel included. Inclusion comes with exclusivity. As an environmental charity, you can offer this by creating a members-only club that provides a certain value in return for a monthly, yearly, or bi-yearly membership fee. This value comes from providing invite-only galas, art galleries, or even virtual events like webinars.

5. Offer Recognition 

Unless someone is completely altruistic in nature, they will likely donate in order to feel better about themselves or gain some sort of recognition. You can offer this recognition with your environmental charity. For instance, if you are starting a nature preserve, you can erect a garden art installation that includes the names of donors. It's aesthetically-pleasing while offering an incentive that will make your donors feel good about their contributions.

6. Tell a Good Story

Finally, it's important to leave a lasting impression. It seems obvious, but make your non-profit's message clear, concise, and memorable. Charity marketing has to break through the noise of social media influencers and ten-second videos that permeate the space. Your audience is constantly bombarded with content. You have content that is shareable and that stands the test of time. Influence your audience to want to influence others. Start a movement! Then, the donations will come naturally.