Ather Energy: Pioneering Sustainable Mobility in India

The advent of electric scooters in India marked a significant shift in the country’s mobility landscape. Compact, affordable, and well-suited to the country’s infrastructure, electric scooters have caught everyone’s eye1. These e-scooters, available from renowned brands as well as startups, are not only environment-friendly but also have lower maintenance and running costs compared to their Internal Combustion Engine (ICE) variants.

Among the most popular electric vehicle manufacturing companies is Ather Energy, an Indian electric vehicle company founded by Tarun Mehta and Swapnil Jain in 2013. Ather Energy is focused on designing and selling premium electric two-wheelers for the Indian market3. The company has manufactured two scooter models at present - 450 Plus and 450X3. The 450X was upgraded, which helped Ather Energy launch the 450X 2022 model on July 19, 2022.

Ather Energy’s electric scooters offer a sustainable alternative to traditional fuel-based vehicles. The company has also established an extensive charging infrastructure, known as ‘Ather Grid’, across 38 cities in India3, further promoting the use of electric vehicles.

The company’s efforts have had a significant environmental impact. In the fiscal year 2019-2020, Ather Energy’s vehicles saved 7.5 metric tons of CO2 emissions, equivalent to 15 years of riding a 125cc scooter3. To date, Ather scooters have traveled 40 million green kilometers, saving 30 metric tonnes of CO23.

In addition to its eco-friendly products, Ather Energy is also committed to building a sustainable ecosystem. The company has achieved 99% localization (except cells) in the vehicle, making it a truly ‘Make in India’ product.

Ather Energy’s efforts demonstrate how businesses can play a crucial role in promoting environmental sustainability. By developing innovative, eco-friendly products and solutions, Ather Energy is not only contributing to the fight against air pollution but also setting an example for other businesses to follow.

Reference:

1. Electric scooter guide 2022: 15 things to look for before buying an e-scooter in India. EMobility+.
   
2. 10 best electric scooters in India you can buy (October 2023). Overdrive.
   
3. The E-Scooter Revolution in India: Possibilities and Scope - YourStory.
   
4. Ather Energy Success Story - Founders, Business Model, Logo and More. StartupTalky.
   
5. Ather Energy - Wikipedia.
   
6. Ather Energy Company Profile & Overview | AmbitionBox.