I won't sell this company's stock forever.

I drink 5 cans of Coke every day. 

  These are what Warren Buffett said Coca-cola, who is one of the greatest investors in the world. Coca-cola's fame is stable unprecedentedly since World War 2. It has had a lot of Coca-cola lovers who can't live without a Coke. But Coca-cola, which was likely to be welcomed by everyone, had treated an uninvited guest in India. People in India ran out into the street and did picket demonstrations requiring Coca-cola to get out of India. Why people got indignant? What happened between Coca-cola and India?

  The reason was water. As I told in my April free report, India is one of the countries that lack water. Setting up a big Coca-cola factory in Kaladera region, people expected jobs to increase and to live better because it was a Coca-cola, international and multinational company! But it got more arduous. The factory drew water as much as their size from groundwater. The factory brought 9L of water to make 1L of coke.       

  Residents had no choice but to dig a well deeper. When it turned hard to dig anymore, people had to go far to bring a pack of water.

This water problem led to a serious livelihood threat. Coca-cola has not admitted the proves that they made a bad influence on the environment.

  After the dispute, Coca-cola showed up to us with environmental news. It was that Coca-cola would affiliate in RE100. RE100 is a global corporate leadership initiative bringing together influential businesses committed to 100% renewable electricity. Coca-cola has committed to power all of its operations with 100% renewable electricity by 2020. 

  Coca-cola had a similar instance to India. Coca-cola got roasted by the public because they seemed to cover up their brutality at the Nile river by setting up some solar energies. 

  It is said that it's Coca-cola's cover-up strategy again. 

  It's not only for Coca-cola. There are a lot of multinational companies that try to change their image from anti-environmental to eco-friendly, like Starbucks, Nestle.

  These days, Nice company image has emerged as one of the new marketing. As raising customers awareness socially, companies have been busy in making up a story. In the flood of fake news, citizens should be smarter than buying a product just because it said fair trade or eco-friendly. Be aware there are always wolves in sheep's clothing. 

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Resources

http://www.there100.org/

https://post.naver.com/viewer/postView.nhn?volumeNo=12850798&memberNo=35786474

http://www.donga.com/news/article/all/20040219/8031485/1