Childhood is the formation age. Whatever children are taught during their childhood it gets concrete for their whole life. With this aim of  connecting people to nature, primary level students were targeted about personal hygiene, cleanliness and environment sanitation so that it would set in them for forever.

The campaign mainly targeted primary level students. The campaign accompanied dramas, stories, quizzes and some hidden treasures game for the management of self produced wastes. The  campaign brought a lot of behaviourals change in those students.

In this way, the small school campaign proved to be BEST in the sense it brought  ?B"ehavioural change to "E"nvrionmental cleanliness,  "S"anitation and "T"rainings among the children.

So, stay clean; go green...