Marketing, advertising techniques always shows brilliant insight that surprises citizens and make them consider the topic in question. I always marvel at the ideas and want to introduce to you some advertisements and campaigns for environment protection.

The first photo is from Lagambiente, an Italian environmental union. There are many versions of this advertisement, for example uncovering the sea waves to find the trash stored underneath. It warns humans of coping environmental problems with makeshift and temporary solutions. Do be aware that the Earth?s self-purification capacity is nearing an end.

This second photo is also very self-evident. What is peculiar about these sorts of advertising is that it artfully incorporates everyday objects and persuade people subtly to join their efforts in protecting the environment. Instead of giving a direct order or laying down grim facts, this type of advertising uses a physiological habit called ?nudge?. This advertisement reflects the current trend in solving environmental problems, of using psychology to persuade people instead of using economic principles (meter-rate system, tax, subsidy etc.)

Though entertaining, these sorts of advertisement does a lot for the environment. Some people might think that this method is too light to solve a problem as heavy and dark as the environment. However, I believe that these little day-to-day behaviors are actually what we can do help the environment.

 Please share with others these entertaining, nevertheless useful advertisements!