Introduction: Environmental awareness is strategic communication process to promote the knowledge of environment, keep people up to date about catastrophic impacts of human development and help them to know about sustainable development. For the sake of our world, clearly environmental awareness plays critical role for creating interest in environment. This is the time which demands us to deliver the sensitivity of environmental issues to the masses particularly among youth. So a study was conducted to identify the Role of Mass Media in Creating Environmental Awareness. Identification of percentage of mass awareness on the subject of environment is also one of the core objectives of survey.

 Methodology:  The methodology of survey was based on two main approaches:

a) Detailed interviews with media representatives media representative includes newspaper (The News, Hum Sehri Magazine & Dawn news) and electronic media (Capital TV, Geo TV & Express TV) representatives.

b) Household or community survey to identify the level of public awareness and knowledge about environment. Household survey was carried out in the two different areas of Lahore (Capital of Province Punjab, Pakistan) which are Model Town and Dharampura. These areas were selected to conduct house hold survey and the areas were chosen on the basis of the status and quality of life of peoples living there. Model town was taken as high class area where peoples are living with all the basic and luxurious facilities of life and Dharampura was taken as a middle class area/society where people have not excess to all luxurious facilities of life. School/College going students of age group 14 to 20 years and total 100 number of students were interviewed to access the role and mass media in creating environmental awareness and to identify the percentage of students well known about environmental issues.

 Results: Results of study based on interviews with media representatives (a) and Household survey (b) given below:

a) According to electronic media representative now the people of Pakistan are more and well aware of the word environment because of the efforts made by media for the last many years. Now the coverage of environmental issues is in the policy of media coverage. Media is also helping the people and civil society group to raise the issues and keep people aware.

 b) 72% of the respondents from Dharampura (Community Selected where people living with average lifestyle: Middle Class Community) were found with good piece of knowledge about environment which includes knowledge of global warming (78%) and concept of ozone depletion (73%). 55% percent of the students form Dharampura also stated that they Environmental Friendly by putting waste in waste bins, keep clean their rooms/houses, prefer to use clothe bags instead of plastic bags where possible, save water and switch off the unnecessary lights. Only 31% of the Dharampura?s repondents state that they also get environmental news from TV channels and newspaper as well. Respondents belonging to the vicinity of Model Town (Community Selected where people living with more than average lifestyle: High Class Community) are well educated and 94% of the respondent founded well aware about the environmental concerns, like global warming (91%), ozone depletion (82%), air pollution, noise pollution, and water pollution as well. 66% of the respondents from Model Town also stated they are Environmental Friendly in some ways and always tried to contribute to save environment. Also they keep themselves involve in the activities organize/conducted/supported by their schools/colleges. 55% of the respondents from Model Town stated that media (TV Channels & Newspaper) also help them to keep aware of environmental issues.

 Conclusion: As students living at Model Town (High Class Community) observed well aware of environmental issues than the students at Dharampura (Middle Class Community). So it can be concluded as the strong educational background, well educational institute and executive professional level of family are the most contributing factors for awareness of students on the subject environment but no doubt media is playing vital role in this regards. Respondents belonging to both localities (Dharampura and Model Town) almost have the knowledge of environment but the most contributing factors in this regards are educational institutes and then media. Media is playing role but not to the extent which satisfy the need of community peoples. Although the news channel & papers have started number of programs on community as well as environmental issues but more environmental programs which attract the attention of youth/public/students and should be facts based need to be telecast in this regards. Regards: Farhan Ahmad, Regional Ambassador to Pakistan