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Campaign to promote locally produced food and beverages

by Arushi Madan | 12-12-2014 20:26 recommendations 0

There is a misconception that all that is produced here in UAE is some dairy, dates, cucumbers and tomatoes, when in fact there?s so much more than this.

To make people aware of the wider variety of local produce , Abu Dhabi Farmers? Services Centre (ADFSC) organized a meeting with F&B professionals from 14 hotels throughout Abu Dhabi(UAE?s capital),briefing them on the wide range of local produce available especially under ADFSC?s ?Local Harvest? brand. ADFSC highlighted the diversity and dynamism of local produce amongst F&B professionals .

ADFSC also  rolled out a campaign at that meeting , which is their joint campaign with Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) to encourage the hospitality sector to use local produce in its food and beverage (F&B) offerings.


By bringing the supplier and buyer together, such meetings /initiatives can help the emirate?s F&B sector deliver the freshest of product, from farm to table, to their guests and heighten the tourism industry?s quality delivery.  

During the recent SIAL 2014 Middle East exhibition, ADFSC?s stall had a healthy display of a variety of fresh and locally grown vegetables from farms in Al Ain, Abu Dhabi and the Western Region.

The locally-grown, 45 types of fresh vegetables which contain no chemicals, are found at Spinney?s, Carrefour and Lulu supermarkets. They are also supplied to Abu Dhabi Police and the AD Army, among others. 

ADFSC  use greenhouses and open fields for growing their vegetable products. It is a matter of  better quality produce, higher production levels, fresh from farm to market.

All Local Harvest products are grown and raised with respect for food safety, the environment and worker well-being. In addition, field-to-consumer traceability guarantees knowledge of the source of all products guaranteeing that it is the freshest, safest and most consistent produce available.

It seeems initial interest in Local Harvest produce has been encouraging with several hotels placing ?trial? orders.

The ADFSC is a government education and extension resource for 24,000 farmers in the emirate. 

ADFSC provides technical and operational support services to hundreds of Abu Dhabi farmers to help them grow and market their produce.

 

 Source :

http://www.gulftoday.ae/portal/020090ed-dc20-403c-ad6a-77c416ecb6ee.aspx

 

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8 Comments

  • Asmita Gaire says :
    Hello arushi
    I hope you are doing well
    Thank you so much for this report
    Keep writing
    Green cheers
    Regards
    Asmita Gaire
    Posted 30-05-2020 20:22

  • says :
    Very true. Even the nutritionvalue in the locally produced vegetables remain intact
    Posted 19-12-2014 17:18

  • says :
    Yes Asruhi, what you mentioned was right, and plus it grows the surrounding industries and also boost up the economic around services (hotel) area which provides local food and beverages. It makes them to depend less in import. A quite good report i suppose, thank you Asruhi!
    Posted 17-12-2014 22:41

  • says :
    Thank you Arushi foor such an amazing report. It is indeed, agriculture which can help and sustain a growing economy in the long run.

    Cheers!
    :)
    Posted 17-12-2014 16:29

  • says :
    Well reported Arushi.
    Campaign seems interesting. Nice to know UAE producing and promoting locally grown foods.
    Hats off to ADFSC!!!
    We must promote the consumption of locally grown foods which are generally cheap, fresh, mostly organic and healthy.
    Posted 14-12-2014 22:27

  • Rohan Kapur says :
    Yes Arushi they are the best buys indeed. By the way their products are also available in Union Co-op Hypermarkets all our the UAE.
    Thanks for sharing.
    Posted 13-12-2014 12:20

  • says :
    awesome report Arushi! Farmers are a necessity to every generation. Agriculture is the future backbone of many economies
    Posted 13-12-2014 01:00

  • says :
    ADFSC is doing appreciable job by helping farmers for Self Help, Diversity in local product will insecure food security and self sustaining agriculture. On one hand consumer's health is taken in consideration while in other hand economic stability for farmers and eco friendly as well :)
    Posted 12-12-2014 21:33

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