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|BRAZIL| Air Pollution Campaign - |
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by Luiz Bispo | 10-09-2015 11:35
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In order to aware the São Paulo population regarding negative impacts of air pollution made by cars, the agency "Tudo" launched a campaign last year. It is called "3 seconds". Now, you are asking yourself: Why this name?"
According to the agency, it is necessary just 3 seconds to fill up a balloon with the gas greenhouse gases which is released to the atmosphere. With the car turned on, it is possible to fill up 300 balloon in 15 minutes. Car traffic is the main reasson of air pollution in São Paulo city (90%). The idea was to provide to people about 1000 balloon in order to try to aware them about the issue. The campaign happened on 25 of January of last year. Moreover, there was messages on social media such as Facebook and Twitter with #3secondsorg. HAVE A WATCH! The video link of the campaign follow bellow: https://www.youtube.com/watch?v=xYj9hge7lTs Source: Meio e Mensagem |
  
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12 Comments
Sakshi, thanks for the comment. =D
Posted 12-09-2015 22:32
Harmanjot, I also think it was a effective way to provide awareness to people. Thanks for the comment. =)
Posted 12-09-2015 22:32
Rahul, I am glad that you liked it. Thanks for the commment. Lets keep working hard for environment! =D
Posted 12-09-2015 22:31
Effective
Posted 11-09-2015 21:30
This is a very innovative way to create awareness among the people about the issue of air pollution.I am sure it worked well.Thanks for reporting!
Posted 11-09-2015 19:01
Concept of 3 second is simply brilliant. Love the presentation. Thanks for the share Luiz
Posted 11-09-2015 10:36
My pleasure to share Bindu. Thanks for the comment! =)
Posted 11-09-2015 06:39
Wow! I loved the idea of 3 seconds campaign. I am hopeful that such an innovative campaign was successful to raise awareness among people. Thank you for sharing the initiative dear Luiz :)
Posted 10-09-2015 15:55
Arushi, this strategy was smart! I also hope that some people got the idea and the message for their lifes. Always great to share with you. Thanks for the comment! Lets keep working green! =D
Posted 10-09-2015 13:57
WOW! What an innovative way of campaigning against a serious issue of pollution due to cars. I liked the idea and the way such a strong message is conveyed. Hope people got the message and got inspired to use less and less cars and more of public transport. Thanks for sharing, Luiz.
Posted 10-09-2015 12:55
Indeed, it seems effective. =) I am glad you liked it. My pleasure to share. Thanks for the comment Rohan. Lets keep working green!
Posted 10-09-2015 12:32
This is very effective tool to convey such a serious message. I like this concept, Luiz.
Thanks for the report.
Posted 10-09-2015 12:26