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Local Agricultural Product Creative Campaign in Japan

by | 17-09-2015 23:54 recommendations 0

Food is things that we will never get separated on it, isn?t it? We eat everyday, unless we would die. Have you ever thought, where your food come from? Where your rice come from, where your bread come from, where your meat come from, and so on. Sometimes, even we have no rice field in our living region, we still can eat it. It is because there is food product import. By importing many products, we can fulfill our dietary requirements.


But, the problems we are facing on is importing foods without considering local products. Sometimes importing food become cheaper than produce it by ourselves. But, it doesn't mean it has no negative side. Importing food, for sure, needs energy to transport goods from one place to another place. For example, there is potatoes import by using truck from city A to city B. The longer distance between two cities, the more gasoline that we need to make truck wheels keep spinning around.


To overcome this problem, Central Union of Agricultural Co-operatives Japan had promoted Japanese agricultural products in a creative way until September 6. They did campaign by decorating passageway at Shinjuku Station, district which has the most crowded intersection in the World, in Tokyo. They put ?Giant vegetables? in 15 columns in that passageway. By walking in those area, passengers can be able to access 20 kinds of domestically-grown vegetables online via GR code on the wall.


This eye-catching advertisement might attract people, especially kids, because it was so cute, to buy those local products. So, I do really hope that this kind of campaign not only for short time, but for long time. Moreover, this campaign may be applied in other parts of country or even in around the World. If we can consume our local product, why we need to import them?


Photos by : Yu Oishi


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  • Dormant user


  • says :
    Hi Patricia.. your welcome.. :) could not agree more..
    Posted 24-09-2015 17:31

  • says :
    Hi Mohamed,, yeah, thats true.. lets start it from ourselves..!
    Posted 24-09-2015 17:30

  • says :
    Hi Bindu,, yeah,, I also do love on the giant carrot.. If it were real, I want have it one.. :p
    Posted 24-09-2015 17:30

  • says :
    Hi Lesedi.. I agree with you,, local production for sustainable solution in the future.. :)
    Posted 24-09-2015 17:29

  • says :
    Thank you Joshua.. I appreciate and I am glad to hear that you have engaged in that activity.. Keep it up Josh.. :)
    Posted 24-09-2015 17:28

  • says :
    Hi Rohan.. Yeah, Japanese sometimes do something unusual and out of the box..
    Posted 24-09-2015 17:27

  • says :
    Hey Arushi, thanks.. Totally agree with your statement.. :)
    Posted 24-09-2015 17:26

  • says :
    This is a very good idea haha. Very eye catching and effective too. It is true that imported food consumes more fossil fuels and energy meaning it gives out more GHGs to the atmosphere. Locally produced food may be slightly more expensive but at least it does not consume that much fuel . Thank you for sharing this with us, Mukhlish. Keep smiling and go green!
    Posted 21-09-2015 23:15

  • Luiz Bispo says :
    Wow, that is unique. thanks for that mate. Keep sharing =)
    Posted 20-09-2015 10:22

  • says :
    No doubt we eat to live even if we don't, it's really a creative campaign.
    Posted 20-09-2015 06:45

  • says :
    Wow! this is an innovative way to attract people towards locally grown food. I am sure the campaign had an impact among the people passing by.
    I really liked the giant maize :)
    Thank you for sharing dear Mukhlish :)
    Posted 19-09-2015 11:28

  • says :
    An unusual but yet very innovative way to promote trade for locally produced foodstuffs. The importation process can be hazardous to the environment is one is to consider transportation fuels and the vegetation that has been cut down in the past to create roads for import goods.

    Local production on the other hand is a more sustainable solution. Thanks for sharing with us Mukhlish Jamal
    Posted 18-09-2015 15:53

  • says :
    Ambassador Jamal, I really like this article, thanks for posting. You know, West Africa is currently suffering the same issue. It is more difficult to solve that here because people just do not prefer locally made products, however foreigners in West Africa admire local products. Great effort by the Japan agricultural sector. I have personally engaged in activities in rural areas on local products, however, it is still a challenge in cities and particularly youth. I hope the agricultural ministries in Africa will learn from Japan.
    Posted 18-09-2015 06:02

Rohan Kapur

  • Rohan Kapur says :
    Local produce must be encouraged, Mukhlish. Japanese have really done an effective display.
    Thanks for reporting
    Posted 18-09-2015 04:51

  • Arushi Madan says :
    Yes Mukhlish, The imported food may , sometimes,be cheaper cost wise but it has higher food miles means it has travelled longer distance hence consumed more energy /petrol/diesel and more carbon emission than locally produced food.We should consume more and more of locally produced food . This is good environmentally as it does not contribute to unnecessary fuel consumption and it also boosts local economy.
    Displaying or promoting local fruits on the station passageway is a good initiative/campaign in Japan. Thanks for sharing.
    Posted 18-09-2015 03:23

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