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Sustainable development and Green mareting |
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The green marketing came into dominance in the late 1980s when certain products were found to be harmful to the environment and the society as a whole. Consequently a new types of products called Green products were created that would cause less damage to the environment. The marketing of such products is known as green marketing. The evolution of green marketing can be divided into three phases. First phase is ecological green marketing aims to solve environment problems through remedies. Second Phase is Environmental green marketing with focus on clean technology involves designing of innovative new products, which take care of pollution and wastage related issues. And the third phase Sustainable green marketing came into prominence in the late 1990s and early 2000s where it becomes necessary for companies to produce environment friendly products as the awareness for such products is on the rise as customers are demanding eco friendly products and technologies. Sustainability has three dimensions: Environmental, Societal and related to the economy. Due to the challenges of global warming, people as well as nations come up with a new format of business called Green Business. The industries whose method of production is environment friendly are known as green products. It is believed that if companies offer green products it gives them a competitive edge as people these days have an inclination towards green products. |
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24 Comments
Green market may be possible. Thank you for sharing.
Posted 29-08-2013 16:15
nice work
Posted 25-02-2013 23:58
Great idea! More people could participate in saving the environment, though I worry that companies might actually manipulate green marketing just to earn more profit. I guess we'll have to pay close attention to prevent such things from happening.
Thanks for sharing this great idea :D
Posted 21-02-2013 17:08
Amazing!!
Posted 18-02-2013 20:36
It's a very encouraging movement! Actually, everybody has want to give a better world to our next generation :)
Posted 18-02-2013 10:29
Thanks for sharing drive on green marketing.
Posted 13-02-2013 17:04
Nice Report BTW.
Posted 13-02-2013 11:21
Achmad Solikhin, Please stop spamming each and every post just to increase you points.
Play a fair game.
Posted 13-02-2013 11:21
it will be better as you mention what is the special products constituting green products. Perhaps green business and products are a demand and trend to mitigate the destruction of environment. I go along with your article..
Posted 13-02-2013 07:54
it will be better as you mention what is the special products constituting green products. Perhaps green business and products are a demand and trend to mitigate the destruction of environment. I go along with your article..
Posted 13-02-2013 07:54
it will be better as you mention what is the special products constituting green products. Perhaps green business and products are a demand and trend to mitigate the destruction of environment. I go along with your article..
Posted 13-02-2013 07:51
@unmesh and rajshree
Thanks aloot
Posted 13-02-2013 04:27
@guru
Thank you
Posted 13-02-2013 04:27
@tilak Raj
Yep there is an organization known as green seal which certifies green products moreover center for resource solution and green e- energy programe also certifies these products
Posted 13-02-2013 04:27
@ Simran
Yep the consumers are aware and they are specially looking for the green products
Posted 13-02-2013 04:24
@kehkashan basu
Thank You
Posted 13-02-2013 04:23
@Aman Agarawal
Thank You
Posted 13-02-2013 04:23
Green Marketing. Nice Concept.
Posted 13-02-2013 00:42
Nice report..these days, I could see that "Green" credit cards are also launched where a certain % of the spent money is going for green initiatives...
Posted 12-02-2013 21:06
Good information
Posted 12-02-2013 20:58
have a quest about green products are certified with some labels or not.........
Posted 12-02-2013 17:00
Nice Report Prabhul,
Even the Consumers are aware and look our for Green Labels so
Yes this Marketing Works
Posted 12-02-2013 03:30
Sustainable green marketing == good concept !
Posted 12-02-2013 02:33
Nice!
Posted 12-02-2013 01:20