I am an active member of the Emirates Environmental Group, Dubai

As environmental challenges continue and the major global governing bodies undergo reform, there has never been such an urgency to shift populations into a sustainable path of life. With the continuous aim of driving sustainability in the UAE, EEG has formulated a long term strategy that engages all sectors of society and encourages the simple environmental practice of recycling. Appropriate waste management is a major hurdle that stands in the way of sustainable development, but with the continued efforts of EEG, its members and participants, waste management is gradually becoming controlled and sustainable. The waste management campaigns also rely heavily on effective awareness and outreach strategies, which is why EEG also organises so many public events and sprightly publications. However, it is imperative that waste management and recycling is taken seriously by everyone, across the planet, because it needs a collaborative effort in order to achieve maximum benefits.

The invention of TetraPak has revolutionised the food packaging world - they provide a secure, air and water tight atmosphere making food and liquid storage easy and light weight. Furthermore, once emptied they can be squashed and flattened into compact parcels. Until recently TetraPaks had to be disposed of because of their complex multi-layer formation. TetraPaks contain layers of polyethylene, paper and aluminium foil, which have to be separated in order for the materials to be reused. Now this technology has arrived, EEG saw that there was no time to spare and could not bare the thought of all TetraPaks nation wide ending up in the landfills. EEG launched the TetraPak recycling campaign in March 2010 in collaboration with TetraPak Arabia.  It has a mascot called  ?Cartoona ?  whos? picture pleas to the children to recycle her.

I?m a cartoona club member since inception & actively collecting & depositing beverage cartons to the EEG. They have honored me also on the world environment day as I was the 1^st  runner up in the campaign of 2012

 By way of this report I wish to appeal & encourage all the Tunza Eco generation buddies to recycle beverage cartons in their regions.