The UAE has begun to embrace environmental tourism, a new type of environment friendly tourist activity that man practices to preserve the natural and cultural heritage of the environment. 

A slew of Green Tourism initiatives and awareness programmes about environmentally sustainable tourism launched by the Dubai Department of Tourism and Commerce Marketing (DTCM) has been helping the hotels and hotel apartments in the Arabian Gulf region's tourism hub in reducing the consumption of electricity and water and presenting themselves as environment-friendly properties to guests from across the world.

The major aims of Green Tourism Initiatives include encouraging the hotel sector to be conscious about the use of natural resources and energy conservation and to implement systems that reduce the emissions of CO2, to spread environmental awareness and social responsibility throughout the tourism sector and to create a statistical environmental model for hotels that illustrates the scale of energy consumption and improvements.

The other aims are to recognize the best practices and encourage the hospitality sector to exchange knowledge about environmental practices and to support and supervise the eco-tourism attraction and create a unique experience for our guests and visitors.