Hi Everyone!
Below is a report of an environmental project I?ve been initiated over the past month.

Project PUNO stands for: Proactive Utilization of Nature-based Opportunities

The word "Puno" (n.) is a homonymic Filipino which translates to 1.) a tree (n.) and 2.) filled with; to overflow (adj.). True to its meaning, we believe that Project PUNO capitalizes on the "overflowing" opportunities found in "nature".

Who we are:

Project PUNO is a student-led youth initiative project that aims to leverage the youths creativity in order to address the informational gap on nature-based solutions in addressing the problems brought by climate change and various calamities.

We are mentored by the Youth for Asia team as well as environmental specialists from the Asian Development Bank (ADB).

Project Overview:

Project PUNO is an ADB affiliated project that aims to address the knowledge gap on Nature Based Solutions among the Youth in the Philippines through an eBook and video campaign. We aim to increase appreciation, awareness and crowdsource nature-based solutions to our environmental and societal problems through our two-faceted approach.

Our objectives:

To increase awareness, appreciation and understanding of nature-based solutions among the youth (8-25)

To increase the application of nature-based solution on an individual and community level

To promote the conservation of existing natural resources serving as nature-based solutions

To promote innovative application, development and modification of nature-based solutions to optimize accessibility and impact

To cultivate volunteerism, advocacy and engagement of the youth in environmental issues especially those pertaining to the use, conservation and development of nature-based solutions

Our Programs

1. eBook

Value proposition:

For environmentally conscious teachers, parents and educational institutions, PUNO?s eBook Series provides engaging and youth-centered story-books that fosters appreciation towards environmental conservation.

Strategy/Mechanism:

We instill the values of empathy, advocacy and inclusivity  through our one-to-one model where the revenue generated from the paid version of our eBook will be used to distribute printed copies of the book in remote rural areas. A lite version of the eBook would still be available, containing the full content but with less illustrations.

A QR code and a live link (for the eBook) will be included to allow users to conveniently access Project PUNO?s video campaign, social media outlets and website.

2. Video campaign

Our video campaign will be marketed primarily through social media outlets such as (facebook and instagram).

Each video will last for exactly 1 minute as we believe in being concise and succinct as well as to not bore out users.

At the end of each video, we will include a call to action section where users can apply their new knowledge in making a tangible project such as making their own vertical garden. We will then launch a competition for the best challenge outcomes to encourage even more participation.

Where we are now:

Our eBook content has been fully developed and we are in the process of designing the illustrations needed.

Though we are still in the process of developing our first video, a trailer video can be found in our facebook page.

How you can help:

Our awareness campaign relies heavily on having a solid following. We are aiming to get to one-thousand (1,000) likes in 3 weeks and we are currently at three hundred and twenty (320) likes).

Goal: 1,000 FB likes

Currently: @320 FB likes

We need your help to spread the word out for more people to be involved in this project.

Simply go to this link and hit the like button:
https://www.facebook.com/projectPUNO/ (PUNO?s FB Page)