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(Thematic Report January: Environmental Issues in Films and Books)

by Dharmendra Kapri | 19-02-2020 07:12 recommendations 0 recommendations

Hello Tunza Family, In this report I would like to share about my review of a book which I read around 7-8 years back. It is a very interesting titled, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit and It is authored by Barry Estabrook. It addresses the issue of how modern greedy industry is forcing growers to offer cheaper and cheaper tomatoes that look perfect but tastes like nothing. We all must have experienced such issues in some parts of life and it’s not just the story of Tomato, nowadays almost every single fruit or vegetable have a more or less same story to tell.


Coming to the central theme of the book, this book covers Florida’s industry as well as an expose of today’s agriculture reality, which we all know is highly exploitative of both workers and the environment. The main focus of this book is the environmental and human costs of multi-billion dollar industry with the fast food industry and supermarket forcing growers to offer cheaper and cheaper tomatoes that look perfect but where TASTE does not enter the equation, they have fostered an industry that thrives under slavery conditions.


Actually tomato growing in Florida is a weird business all the way around. Florida is too humid to grow tomato well and the soil is basically sand and is devoid of nutrients also the conditions that are bad for tomatoes are excellent for tomato loving insects. Florida growers crop by blasting the bags with pesticides and pumping the soil with fertilizers, neither of which are good for the laborers or environment. With the final chapter there is hope that perhaps the day will come when consumer demand will supplant the factory and we will get what we want, a tasty tomato.


This book is an eye-opener- Fantastically readable and tremendously informative. Each chapter addresses a new topic. I learned a lot of new, important and interesting facts. It has changed the way I shop and I would recommend this book to all. Anyone who has ever eaten a tomato must read this book- A fascinating account of the history of the tomato and the Florida tomato industry. After reading this book you will never look at a tomato the same. I learned about it from every aspect’s somehow that’s more interesting that I thought it would be and much of the book tells the story promised by the subtitle- How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. Also you’ll learn why “Salad tomatoes” feel and taste like Tennis Balls. Tomatoland also expose that How Modern Agriculture destroying our environment.





  • India Former E-gen Ambassador Dharmendra Kapri


Pawan Lamichhane

  • Pawan Lamichhane says :
    Hello Dharmendra
    I hope you are doing well

    Thank you so much for this report
    Posted 09-03-2020 22:56

Susmita Horticulturist

  • Susmita Horticulturist says :
    Hello Dharmendra
    I hope you are doing wel
    Thank you so much for this report
    Posted 28-02-2020 11:15

Susmita Horticulturist

  • Susmita Horticulturist says :
    Hello Dharmendra
    I hope you are doing wel
    Thank you so much for this report
    Posted 28-02-2020 11:05

Jasmine Karki

  • Jasmine Karki says :
    I do hope everything is going great..

    Thank you so much for sharing your report !!!
    It was awesome to go through it..
    Hope to read more from you..

    Green cheers
    Jasmine karki
    Posted 27-02-2020 00:46

Ishma Gurung

  • Ishma Gurung says :
    Thank you so much for this report
    Green cheers
    Posted 25-02-2020 11:33

Hyeongmin Mentor

  • Hyeongmin Mentor says :
    Hello Dharmendra

    This book looks really interesting. I'm pretty much surprised about the fact that Florida is actually not suitable for growing tomatoes, but they continue to do so to provide bunch of tomatoes in cheap prices. The way these tomatoes are cultivated is certainly not sustainable and desirable. I will try this book and hope I can think of some alternatives to the situation!

    Thank you for the great report!
    Posted 23-02-2020 12:07

Rachu Khanal

  • Rachu Khanal says :
    Thank you for the report
    Posted 22-02-2020 19:39

Kushal Naharki

  • Kushal Naharki says :
    Hello Dharmendra

    I do hope that you are fine and doing great with your works.
    Thank you for your report about Environmental Issues in Films and Books

    Green Cheers from Nepal :)
    Keep writing great reports.
    We are eager to read more reports from you.

    Kushal Naharki

    Posted 21-02-2020 10:40

Nitipak Ratapipat

Lisa Mentor

  • Lisa Mentor says :
    Hey Dharmendra!
    It's Lisa your mentor.

    Thank you so much for recommending such a great book.
    I do feel that some of the agricultural innovations had been steered in a way that results in rather paradoxical consequences whereby every other value is conquered by materialistic and capitalistic priorities. I heard that bananas are one of those victims just like tomatoes but in a different way. Demand for sweeter bananas led the farms to unify the genetic diversity of bananas in other words, only those that qualify to meet the demands were raised while the other kinds of species were destroyed. Destroying of biodiversity led to massive deterioration when the epidemics break away for all bananas were genetically identical, they all died away.

    Manipulation of species I think is indeed a serious problem we cannot always ask for cheaper, bigger, tastier food for free.
    Something that we should think about!

    Great report dear:)
    Posted 19-02-2020 23:28

Elizaveta Zaretskaya

Nikolay Dagaev

  • Nikolay Dagaev says :
    Hi Dharmendra! I really love tomatoes. And in my hometown, the ideal conditions for growing them are: fertile soil, lots of sun in the summer. Parents grow tomatoes directly on their site, without using any fertilizers and without harming the environment.
    After reading your report, I thought about how unreasonable farmers in Florida are. Surely an alternative solution could be found in this situation.
    Thank you for an interesting report!
    Posted 19-02-2020 07:24

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