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Coca-Cola's Happiness Arcade Game in Dhaka |
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 . As we know Bangladesh is the most vulnerable due to Climate Change, we should me much aware about out footprints. Bangladesh should minimize carbon emission at their best. Recycling is one of the best way to reduce footprints. If we recycle things, it will help adopting climate change. Today this feature is about an advertisement from which we can learn about recycling. Coca-Cola presents recycling more fun and it also inspires people to recycling things. They introduce Happiness Arcade game that runs off recycled Coke bottles. Over six days in six locations within Dhaka, Bangladesh the iconic soda brand, Coca-Cola spread joy with an amusing arcade game. Thousands of bottles were collected through the campaign, and the plastic turned into pellets for recycling. This initiative was created as a part of Coke?s ongoing "Where Will Happiness Strike Next?" campaign. This extended commercial also shows how the Coca-Cola is doing their part for making environment green, more livable in the name of corporate social responsibility. Currently Dhaka is holding its position of second least livable cities in the world. Click this link to see the advertisement |
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8 Comments
Asadullahil, I agree it is indeed an effective way to raise awareness for a great cause.
Posted 22-05-2014 19:30
everyone deserves to live in a liveable city, that's what coca cola is trying to do for Dhaka, i have never thought of a place as least liveable this is an eye opener. just keep up the good work Asadullahil and we join you in making our own cities environmental liveable.
Posted 21-05-2014 07:18
Thanks Asadullahil for the kind answer :) I got to know more about the city of Dhaka. It sounds like that there are lots of works urgently need to be done by confident youths like you.
Posted 19-05-2014 13:20
yeah, Arushi i read your article and saw the video you posted.
Posted 18-05-2014 22:27
Interesting campaign , thanks for sharing. Coco Cola is doing very interesting campaigns which are custom made for different countries .
In Dubai Coca-Cola is running a campaign ‘Hello Happiness?? where it installed phone booths in Dubai labour camps to allow low paid foreign workers to make international calls to relatives and friends using Coca-Cola bottle tops as payment / currencies.
Posted 18-05-2014 21:33
Haha! Christy , Its a tough question for me. I grew up here in the city. There are lots of things that make Dhaka the second least livable city. There are no use of traffic lights, traffic police control the traffic. Its the biggest problem city dwellers have to face. It costs us a lot. No proper waste management from the City Corporation. Dhaka is the center for everything, most of the job are in Dhaka. 50001 people live per square mile. Wanna hear more ? ?
Posted 16-05-2014 23:22
I agree with your view that it's a brilliant idea to raise the awareness on the environment! Thank you so much for the interesting article. How's like living in Dhaka, Asadullahil? What does make the city the second least livable city?
Posted 16-05-2014 16:10
Great to learn about a mind blowing initiative. Thanks for sharing. I wish there could be some campaigns like this in Nepal as well, as plastic bottles are being nuisance day by day.
Posted 16-05-2014 14:19