Environmental Networking Platform for Children and Youth by SAMSUNG E&A
Stay connected with Eco-generation :
| Share 
| 
- Home >
- Our Actions >
- Ambassador report
5
Comments
Wonderful RECYCLING campaign by Coca Cola-bottle caps turned currencies |
|---|
|
by Arushi Madan | 18-05-2014 21:24
|
|
Global soft drink giant Coca-Cola has run a campaign where it installed phone booths in Dubai labour camps to allow low paid foreign workers to make international calls to relatives and friends using Coca-Cola bottle tops as payment. The initiative is part of Coca-Cola's "Hello Happiness" global campaign and involved five Coca-Cola branded phone boxes being installed in labour camps across Dubai. Workers who bought Coca-Cola bottles could then use the bottle tops to make a free three minute international phone call. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created this Hello Happiness Phone Booth a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often. Watch it on below" you tube" link : http://www.youtube.com/watch?v=zlA9tXYxD8g Another similar interesting one is below which features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by. In front of the Coca-Cola machine is a sign that says, “To open happiness, take off your shoes.” Once visitors take off their shoes, free bottles of Coca-Cola begin to pop out of the machine, attracting more attention. As the video zooms out, it becomes clear that the grassy area is shaped like a Coke bottle.:
|
|
|
|
|
|
Previous : HOW BIG A THREAT IS BUILDING T...
5 Comments
Hello arushi
I hope you are doing well
Amazing campaign
Thank you so much for your report
Keep writing
Green cheers
Regards
Asmita Gaire
Posted 28-05-2020 13:28
Great initiative! It should be extended to other countries.
The video was really nice.
Thanks for sharing, Arushi.
Posted 28-05-2014 16:24
Really interesting campaign.
Posted 22-05-2014 19:01
What a fun and inspiring campaign! Thank you for sharing Arushi.
I hope more and more business take that concept into their marketing strategies.
Posted 19-05-2014 11:46
Thanks for Sharing Arushi
Posted 19-05-2014 02:33