Are you thinking of starting your own spa but you aren't sure what you need to do to begin? It's important to consider how big you want your spa to be, the types of clients you hope to serve, and to figure out what type of competition you are dealing with. These suggestions can help you figure out what your end goals are while creating a business model that can help you succeed financially. 

Find Out What the Competition is Doing

Before you do anything else, it's necessary to find out what the competition around you is doing. Learn about other spas that are in your city, or even in the surrounding area. Find out what services they offer, how big they are, and what the reviews of their service and atmosphere is currently like.

This can help you get ideas about what to do for your spa. For example, if you discover one critical review says there are not enough providers in the spa, you can combat this by ensuring you have enough people hired once you are at a level that demands it. Learning from the mistakes of others can save you time and money. 

Start Adding CBD Options To Your Spa Offerings

CBD has become popular in the health and wellness circle, and it only makes sense that CBD oils and similar products would find their way into a spa setting. You can start out slow and begin adding CBD options to services such as a massage or facial, and see what your customers think. You might consider offering it for other services if it becomes popular.

One benefit of having CBD is that you can have an upcharge for it to be added to regular services. You might even want to sell CBD products at your spa for your customers to take home. 

Find Out What Your Clients Want

One of the best ways to improve your spa is to get feedback from your clients. Start by finding out what services they want, if something is lacking, or what they would like to see from your spa. You can have a survey and then give clients a percentage off their next round of services when they turn the survey in or give you a survey code. 

Since your new and potential clients are the ones who will be visiting, it makes sense to listen to their needs and find out what you can do to improve your offerings. This can save you time, energy, and frustration in the long run. 

Consider Becoming a Medispa 

You've likely heard about medispas before. These are generally places that offer spa services, but also have certain types of doctors on staff, such as a dermatologist who can assist with facials, or someone who is able to provide Botox services. If you have positive feedback from clients, converting your current spa into a medispa might be right for you. 

Before you pull out that extension ladder and start remodeling your building, don't forget to consider the legal aspects of dealing with a medispa, such as having waivers for different procedures, finding licensed professionals, and having the right insurance to cover any accidents or problems that might arise. Although a medispa can bring in more money, it's important to be covered in case of issues that could come up.

It is possible to start your own spa and be successful. Make sure you are getting customer feedback and find out what your competition is doing. Consider offering CBD and even converting to a medispa if you think those features could help bring in new clients.