There's one thing that's definitive of you, and most definitely addictive about you.

No matter who you are, where you are, what you are and why you are who you are, there is one striking thing about you. It?s the most obvious thing, the one thing people mostly remark about, the quality that stands you out.

For Barak Obama, it?s his magical extemporaneous speaking abilities

For Dame Patience, it?s her 'grammatical genius'

For Messi, it?s his 'out-of-this-world' soccer skills

For me, it?s my persuasive & wildly interesting speaking [deeply rooted in branding]

Everyone has one, and to become a world famous super-star, you must find it, fund [or nurture it] in order to farm [or use it].

It?s your highway to success, your ticket to fame, and your #1 purpose pointer. IT IS YOUR SELLING POINT.