ECOTOURISM : REAL CONTRIBUTIONS TO PROSPERITY THE NATION

Tourism businesses in Indonesia compete in different imaging side. On the one side, the various tourism destinations in Indonesia offer tour packages on behalf of Ecotourism. In addition, many tourism businesses that use various publications on "green" or "eco," the symbol of the tree, frugality persuasive, throw the rubbish in the right place, recycling of plastics and many more. They say something that is "environmentally friendly." But what is Ecotourism? Then, is environmentally friendly become a trend to show the action of saving the environment or increase the sales of products and services? Is it just by attaching a series of ad campaigns "green," a travel business could have the title as an environmentally friendly business travel? Then, how is Ecotourism real contributions to the prosperity the nation?

The problems that occurred in Indonesia at this time, many tourism businesses that do not understand the meaning of Ecotourism and they claimed that its business-friendly environment. They put frills 'Ecotourism' and 'green' in the promotion media. This causes Ecotourism be merely the expression 'used' for the benefit of imaging and sales. Look at the facts and dynamics that occur, environmentally friendly and Ecotourism mode it‟s not yet enough as action to save the environment, a tour can only said as Ecotourism if it has three pillars of Ecotourism such as Ecology, Economic and Socio-Cultural. Ecological pillars should be able to play an active role in maintaining the ecological processes that are able to build awareness and respect for the natural environment to maintain and preserve it. Economic pillar should ideally be able to provide the contribution some of the benefits that can support and empower local communities, living systems as well as providing for the financial businesses that follow the principle of sustainability. All parties should also be aware that the Social-Cultural pillar which is the local people's habit is also an Ecotourism asset that is priceless. The uniqueness and cultural values make a special attraction for tourists.

Provide an understanding of the pillars of Ecotourism, actually Ecotourism activities have contributed much in terms of Ecology, Economic, Social and Cultural. We can take the example of Ecotourism contributions in Pramuka Island. Previously, people who live there suffered the problem of poverty and destruction of nature, lack of infrastructure and public facilities. Publication of Pramuka Island as a destination Ecotourism continue to emerge. Initially this island is visited only by environmental activists and volunteers young children, but now tourists flock to Pramuka Island. This island offers beautiful natural attractions, ease of accessibility, inexpensive price, friendly society. It has also elements of conservation and education in the form of mangrove planting, release of turtles and coral reefs adoption. Interestingly, the development of Ecotourism in Pramuka Island based on local community, participation in environmental improvements through homestay travel package and local guides.