Paperboat beverages are a pioneer in the beverage industry.  In an effort to bring the flavours of different traditional Indian beverages, the founders released juices in flavours like aamras (mango drink) and jaljeera (cumin drink) to the present day Indian consumers . Getting its name from the simple paper structure we made as small children , their products did so well mainly because these flavours are not as easily available in supermarkets in  comparison to the conventionally sold apple and orange juice . The design though simple communicates a strong message on the things it stands for and the quality it delivers. Innovative ideas like these, when put into action can have a great impact on the consumer, where, as in this case, it evokes memories while making smart choices and is a break from the popular aerated drinks.