World Food Day has been celebrated globally on October 16 since its launch by the FAO. Many other organizations concerned with food security, including the World Food Program, also commemorate this day. This global initiative aims to highlight the role of family agriculture in reducing hunger and poverty, providing food security and healthy nutrition, improving livelihoods, and natural resource management and protection in order to achieve sustainable development, especially in rural areas.

The Ministry of Environment and Water has announced the launch of

I MPERFECT, a national campaign to reduce food waste and increase food surplus in Dubai.  Breaking the Cycle of Rural Poverty this aims to bring all key stakeholders together within a collective framework to encourage the use of imperfect fruits and vegetables with the objective of reducing food loss at the source level, i.e., farms.

The campaign targets the government sector, farmers, society, retail centers, food production and sales companies, schools, and industry-related SMEs. It aims to support local food projects and educate the public about the importance of reducing the loss and waste of consumable food by raising awareness among farmers about the significance of harvesting imperfect fruits and vegetables and marketing them in retail stores. It also encourages the exchange of expertise and knowledge on means to reduce food waste and proper recycling.

The  campaign is organized to focus on the national commitment to reduce food waste. It aims to gather all relevant stakeholders within one framework to address this phenomenon as part of the social responsibility of these parties and at the same time, develop a strategic solution to create a smart business environment that is suitable for growth and development. It is likely that companies, which exercise the best strategies to reduce waste, will get more opportunities to gain access to these limited resources in the future, given its commitment to sustainable and responsible use.

* Information Credit Link : http://www.totaluae.com/news/ministry-of-environment-water-launches-initiative-to-reduce-food-waste/