Indonesia - Environment is a big issue. We can relate our business/activities to conserve the environment as well.

That is what PT Marthina Berto has done. Sariayu Martha Tilaar brand represents the Indonesian products for beauty and care that always brings the environmental-friendly concept. Besides its eco-friendly process, the color trend of Sariayu products changes annually, but it is always related with the specific culture and nature especially in Indonesia in order to raise people awareness to love the environment.

One of the examples from its activities is, making a national essay competition of the next 2013 color trend based on the beauty of Indonesian heritage. This initiative is great because the company really takes a responsibility on campaigning environment by encouraging people to explore more about Indonesian diversity of nature.

I myself won this competition and got Holyland trip as the prize because of my "sparkling darkness" essay that exposes the "Gua Maharani" (Maharani cave) in my province, East Java. This is a good tourism !==!==!--object--==== that can shine through its stalactite and stalagmite. So I hope the next color trend will be dark shadow with the shining glitter to represent the sparkling darkness of Gua Maharani itself.

The point is, there are so many aspects that can be related to the environment. Find it to connect the dots for a better earth! :)

Picture caption:
1. my winning trip in Holyland
2. the leaflet from Sariayu page about the color trend of Nusa Tenggara, Indonesia