Social media are playing an important role in society of information sharing and social transformation movements. Different forms of online and offline activism relating to politics, education or conservation approaches are frequent in todays world, may it be in the form of American presidential election or Wikileaks. Hence majority of youth these days are directly or indirectly influenced with these social media. Social media in this context denotes social sites like Facebook, twitter Instagram and other. Forums are older version of social media. Thus, social media are proving to be powerful alternatives of traditional media.

Let us take an example Eco-tunza group is available both in webpage and social sites. Although it is regularly updated the post engagement is very high in social media as compared to blog posts. This concludes the shift of paradigm towards this newer form of interaction. Although virtually we are able to take with literally everyone on the other side of globe. Increasing popularity of these form in underdeveloped and developing countries in these days is an opportunity to environment conservationist to make their voice heard loud. This deliberate and rational purpose will surely help for the cause of conservation. Changing role of environmentalist can be felt because a single message from the person helps to mobilize many youths and concerned ones for the conservation programme. The need of today is to involve as much people as you can to participate in this novel cause because louder sound is heard quicker by the concerned authority.

Conclusion: Concluding the article it can be said that since the globe is across the social media, environment conservationist should now focus on greater number of audience and global platform to be utilized.