Norway attains to be carbon neutral country by 2030. It might be a bit contradictive because while Norway is among one of the world's biggest polluters per capita and a huge exporter of dirty fuels, it is still very famous for fresh air and advanced eco-friendly technologies. The country defines itself to be home to a green-minded people and government. Hence, in order to make the country cleaner and greener, the government launched public outreach initiative called Klimal?tet. 

Klimal?tet is a national governmental campaign for public awareness on climate change and how to act on CO2 ( reduce carbon emissions).

The Campaign is organised as a partnership with stakeholders from the NGOs, climatescience- and research institutions, businesses and representative groups from civil society.It is run by the Norwegian Ministry of Environment.

The government initiate campaigns and support other initiatives from grass-root activities to films, websites etc. The target groups are pupils and students in secondary and higher education, teachers, small-and medium-sized enterprises and the public in general.

Projects to school:

• Courses and lectures to teachers on climate issues
• Lectures to pupils in secondary and higher education on climate change, ?Climate on the tipping point? and ?Eyewitness? on how climate change affects biodiversity
• Lectures to colleges and universities – by two high-profiled polar adventurers and polar scientific researchers

Programs for medium and small sized businesses

• Action programme on how to get your business started on Co2-reductions
• A networking programme for sharing experiences
• Facilitating seminars for capacity-building
• Showcasing success-stories in media and on the website and Facebook